Raise your voice.

I can help you identify and amplify your story. 
Whether it's your product's voice, your origin story, or the spark of a narrative to drive your next stage of growth. Book me to speak to a conference, a crowd, or a core team.  Bring the power of bold storytelling to your conference, offsite, or event.
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Beth Dunn speaking on stage

KEYNOTE TALK 2026-2027

Why Weird Works

The science behind the practice of standing out.

You're not imagining it: everything is starting to look and sound the same. Marketing, products, LinkedIn profiles. The candidates you're interviewing, your own portfolio. You want to build something different. You long to stand out. But it's risky, right? Nobody ever got fired for following the well trod path. What if great work wasn't a choice between safety and creativity? What if you could make your own weirdness... work? Discover the science behind why being weird works — in marketing, product strategy, career paths, and org design. It's not just a matter of letting your own freak flag fly. There's a systematic — yet creative — method for putting your weird into what you and your team do. In this new talk based on published research, case studies, and years of experience building global products and brands, I'll:

  • Break down what led us into the sea of sameness, and why it's not just AI
  • Share the three key ingredients to weird work that powers remarkable results
  • Offer simple strategies to help you find, fund, and reward weirdness at work

All presented in a lively vintage video game style that will have your participants itching to get their hands on the controller and start living their best, weirdest lives. Ready to grow your own way? Fully customizable to your situation and team. Can be delivered as a 30- or 45-minute talk.

Best for

Marketing, brand, content, and product teams. B2B SaaS go-to-market orgs. Startups and scale-ups that want to stop playing it safe and start generating real breakout results.

More topics and talks

The Sweet Spot

Learn how to choose the right role for AI to play in your team's creative workflow. Includes an AI archetype quiz the whole team can take.

30–45 min

The Product-Led Brand

Your product talks to customers more than your marketing does. Learn how to make it speak the same language your customers do.

30–45 min

Use Your Words

How small word choices do the heavy lifting, and how to help your whole team learn to write better, with or without AI at their side.

45–60 min

What to expect 

Grounded optimism and warm humor. An engaged audience. Quirky slides, proven playbooks, and an offbeat — yet deeply practical — approach.

"Beth's talks are always fun, warm, and full of highly actionable advice ."
— Hannah FleishmanDirector of Employer Brand, HubSpot
"Beth gives you the power to fundamentally change your organization's approach to content."
— Ann HandleyChief Content Officer at Marketing Profs, Best-Selling Author of Everybody Writes
"Like a chat with a witty, insightful friend. Full of ideas you can act on right now"
— Rachel McConnellFounder, Lead With Tempo

Recent Appearances

  • UNBOUND 26
  • INBOUND 2010-2025
  • Confab
  • Button
  • UXPA Boston
  • Lead with Tempo

Podcasts and Interviews

  • The Connected Brand
    How to Create a Standout Brand Voice
  • The ProBlogger Podcast
    How to Sound More Human
  • Content Strategy Insights
    Cultivating Content Design
  • The Content Strategy Podcast
    UX Writing and Full-Stack Content Design at HubSpot
  • Working in Content
    A Career in Content Design
  • Why UX?
    Content Design and UX

Got something in mind?

Tell me about your event, your team, or what's keeping you up at night.
I'd love to talk about how I can help.

CONTACT ME